Verto was born from a concrete need: handling guest conversations on WhatsApp without burning through the day. Today it's the daily tool of dozens of hosts across Europe.
How it started
Modena, 2023. An Italian property manager had automated everything — bookings, cleanings, pricing, calendars. Only one piece was still manual and unmanageable: the guest chats on WhatsApp, 24/7, across multiple languages, every single day.
For months he gave up on growing just to keep from burning out on customer care. Attempts with outside developers were slow and fragmented. So we decided to build it in-house: a small team shipping Verto, senior external advisors on architecture and security, and iterations driven by daily use across the apartments.
Today Verto handles 99% of guest conversations at Modena Moments. And it does the same for other property managers who were living the exact same problem.
How we work · Four principles
Verto is guided by four non-negotiable principles. They aren't values written for marketing: they're rules applied every day in development.
Non-negotiable principle
No side features. No bloat. Obsession with customer care.
Verto doesn't want to solve every problem a property manager has. It wants to handle guest conversations better than you would — and that's it. If you ask us for a feature outside that obsession, the answer is no. On principle.
A public roadmap. Our word written into the code.
We'll never claim Verto does something it doesn't. We're honest about what's in production, what's being built, what's still a wish. The roadmap is public and updated every week.
Priorities are written by hosts, not by VCs.
Every paying host has a space to propose improvements. The most requested features move up in priority. There's no board demanding growth at any cost — just customers using the product every day.
It takes the grind. It leaves you the strategy.
Artificial intelligence will free us from the tedium, not from the work we love. Verto takes the weight of repetitive chats off hosts — leaving them energy for strategy, guest experience, and growth.
Why Verto
Verto is built by a founder who uses it first on his own apartments. No VCs, no remote team, no call center. That changes everything.
Verto runs every day on the Modena Moments apartments — the short-term rental company run by the team. If it stopped working, we'd be the first victims.
A bug today, fixed today. A requested feature, scoped within the week. No endless meetings, no forgotten backlog: the loop between customer input and release is measured in days, not quarters.
There are no investors demanding scale-or-die in 5 years. Verto can stay focused on European property managers for as long as it takes, without pivoting to a market different from yours.
Product, tone of voice, support hours, and knowledge base are designed for people operating in the European market. Not a US product translated — a product tailored to how hosts actually work across Italy and Europe.
Verto by the numbers
Data aggregated from the Modena Moments apartments and from active Verto customers. Updated monthly.
Primary metric
+10,000 conversationsAuto conversations
Of guest conversations closed by Verto without human input — not even an “ok” from the host.
<30 sec
average response time
measured on the last 10k conversations
24/7
Real coverage, holidays and weekends included.
Languages detected and handled automatically.
* Metrics calculated on the Modena Moments apartments for January–March 2026. Results vary based on the completeness of each property's knowledge base.
What the guest sees
This is a real conversation handled by Verto at Modena Moments. No human intervention.
Modena Moments\u{1F1EE}\u{1F1F9}
via Verto AI · online
Hola! Acabo de llegar pero no encuentro el portón verde 😅
¡Hola Maria! 👋 Bienvenida a Modena. El portón verde es quello a la derecha del bar "Caffè Roma", debajo de la insegna roja. Imposible sbagliarlo 🚪
El código del portón es 4521. Subes al 2° piano, puerta a la izquierda. El WiFi se llama "VertoGuest" y la password es welcome2024 📶
¡Perfecto, gracias!! Ya estoy dentro 😊
¡Disfruta del apartamento! Si necesitas cualquier cosa, escríbeme. Estoy aquí 24/7 🌙
Spanish detected automatically. Access instructions pulled from the apartment's knowledge base. Total time: 47 seconds. The host got no notification — none was needed.
The ecosystem
Verto is built by one person, but backed by an ecosystem of real companies and expertise.
Performance marketing agency based in Modena. Operating in Italy since 2019, it shares tools, operational culture, and product expertise with Verto.
performadigital.it
Short-term rental and experiences company in Modena. Verto is tested here every day before it ever reaches customer apartments.
modenamoments.it
Teaching partnership with one of Italy's leading design institutes. A steady connection to people studying product and interfaces.
ied.itTrust in 30 seconds
GDPR compliant
Servers in Europe
DPA available
Official Meta Business Partner
Diciassette Srls · IT04131570360
Electronic invoicing (SDI/PEC)
TLS 1.3 + AES-256 encryption
Uptime monitored 24/7
Customer feedback
Feedback collected from property managers currently active on Verto. Anonymized to respect their privacy.
“The first week I was scared. After a month, I'm never going back.”
Property manager · Emilia Romagna
Collected January 2026
“Our communication reviews went from 4.3 to 4.7 in two months.”
Host · 6 apartments
Collected February 2026
All testimonials are collected with the customer's written consent. Names, cities, and business details are published only where explicitly authorized; customers who prefer to stay anonymous appear with role and geographic area only.
Who signs Verto
Founder · Modena, Italy
Industrial designer by training, entrepreneur by trade. Runs Modena Moments — the short-term rental company that doubles as Verto's daily testing ground. Teaches design at IED Milano.
Talk to me directly
There's no call center between you and me. If you need clarification, a demo, strategic advice, or you're just curious, send me a message. I personally read every email that comes in.
No credit card. Setup in 30 minutes. Your first guest will get Verto replies today.
