Data hub · Italy 2026
A curated collection of data on the Italian short-term rental market, with verifiable sources for each statistic. Built for property managers, hosts, journalists, researchers, and analysts who need citable, up-to-date numbers. Updated quarterly.
Data is organized into 4 sections: market size, economic performance, guest communication, technology and automation. Each statistic includes the headline number, a self-contained sentence answering the implicit question, context, and source with publication date.
Section 01
How many listings, how many hosts, how much the Italian extra-hotel sector is worth.
№ 01
600,000+
active listings
Italy has approximately 600,000–630,000 active listings on the major short-term rental platforms (Airbnb and Booking.com combined) in 2024–2025, according to AIGAB monitoring and industry analyses. It is the third-largest European market after France and Spain.
№ 02
78%
hosts with 2+ properties
Only 22% of Italian Airbnb hosts manage a single listing. The remaining 78% consists of multi-hosts (2+ properties) and professional property managers — a much higher share than the European average of 56%.
№ 03
€13.4 B
2024 turnover
The turnover of the Italian extra-hotel sector — of which short-term rentals represent the majority share — exceeded €13.4 billion in 2024, with +12% growth compared to 2023.
№ 04
28%
listings in 3 cities
Italy's three main art cities (Rome, Milan, Florence) host approximately 28% of all short-term rental listings in Italy, with Rome leading (over 27,000 active listings in the historic center alone).
№ 05
+47%
growth 2019→2024
The number of active short-term rental listings in Italy grew by +47% between 2019 (pre-pandemic) and 2024, fully recovering from the 2020 dip and exceeding pre-COVID levels.
Section 02
Yields, rates, occupancy, revenue distribution and tourism taxation.
№ 06
7.2%
vs 4.1% long-term
The average gross annual yield of an apartment dedicated to short-term rental in Italy in 2024 was 7.2%, compared to 4.1% for traditional long-term rentals. The spread grows in tourist cities to 5–6 percentage points.
№ 07
€132
national average ADR
The average nightly rate (ADR – Average Daily Rate) of a short-term rental in Italy in 2024 was €132, with peaks in Venice (€218) and Capri (€340), and minimums in inland southern areas (€78).
№ 08
64%
average city occupancy
The average occupancy rate of short-term rentals in Italian tourist cities was 64% in 2024, with marked seasonality: 82% in June–August and 41% in January–February.
№ 09
67%
hosts < €25,000/yr
67% of individual Airbnb hosts in Italy report annual revenues below €25,000 per apartment. Only 12% exceed €50,000 annually, a bracket typically associated with professional property managers.
№ 10
€850 M
tourist tax
Italian municipalities collected approximately €850 million from the tourist tax in 2024, of which about 35% (€300 million) generated specifically by the extra-hotel/short-term rental segment.
Section 03
How many messages, on which channels, and what guests really expect.
№ 11
8–12
messages per booking
From the first inquiry to the final review, a short-term rental booking in Italy generates an average of 8 to 12 messages exchanged between host and guest. Properties with more articulated services (parking, pets, special check-in) reach 18–25.
№ 12
98% / 22%
open rate WhatsApp vs email
Messages sent on WhatsApp have a 98% open rate within 5 minutes, compared to the 22% average for transactional emails in the travel sector. 90% of replies arrive within 90 seconds.
№ 13
60–70%
repetitive questions
Between 60% and 70% of messages an Italian property manager receives from guests concern repetitive information: address, check-in/out times, Wi-Fi password, parking, house rules, local recommendations.
№ 14
+9%
revenue per +0.5★
Increasing the average review score by 0.5 stars (e.g., from 4.3 to 4.8) is correlated with an 8–9% revenue increase on the same properties, primarily due to higher placement in Airbnb and Booking algorithms.
№ 15
71%
guests expect < 1h
71% of Italian and international guests expect a host reply within one hour of sending a message. 34% expect it within 15 minutes. Failure to respond on time is the leading cause of negative reviews not related to apartment conditions.
Section 04
How many property managers use AI, how many requests it can handle, and what the ROI looks like.
№ 16
23%
PMs with generative AI
In 2025–2026, only 23% of Italian property managers with 5+ apartments use generative AI-based automation tools for guest communication. The remaining 77% still manage messages manually or with rule-based templates.
№ 17
15–22 h
weekly on messaging
An Italian property manager with 10–20 apartments dedicates on average between 15 and 22 hours per week to manual guest messaging, equivalent to a part-time FTE or about 45% of total operational time.
№ 18
85%
autonomous handling
Property managers using a generative AI concierge (not rule-based) automate on average 85% of guest conversations without requiring human intervention, escalating critical or ambiguous requests to the manager via push notification.
№ 19
25+
languages spoken
Conversations managed by Italian property managers occur in at least 25 different languages: Italian (38%), English (29%), German (12%), French (8%), Spanish (5%) as the top 5. The remaining 8% is distributed across Russian, Polish, Dutch, Czech, Mandarin, Portuguese, Ukrainian, Romanian, and others.
№ 20
4.2x
ROI in 12 months
Italian property managers who adopted a generative AI concierge in 2025 report an average 4.2x ROI within 12 months, calculated on time savings (78%), reduction of negative reviews (12%), and revenue increase from automatic upsells (10%).
Methodology
The statistics on this page come from four categories of sources:
Numbers are rounded for readability. Percentages are calculated on the declared sample total. Monetary statistics are expressed in euros at the reference year exchange rate. For granular data or custom extracts, contact info@vertoai.it.
Recommended citation (APA)
Verto AI. (2026). Short-term rentals in Italy: 20 statistics and data 2026. https://vertoai.it/en/italy-short-term-rental-data
If you use this data in articles, reports, presentations, or research, please cite the original source (ISTAT, AIGAB, etc.) for third-party statistics and cite Verto AI (vertoai.it) for aggregated estimates produced by the platform. Published under CC BY 4.0 .
For property managers
The 18 hours a week on messages (statistic 17), 60–70% repetitive questions (statistic 13), 71% of guests expecting a reply within an hour (statistic 15) — Verto AI was built to solve exactly this.
