Tough conversations

WhatsApp template: local experience upsell

Proposing extra experiences during the stay (welcome aperitif, airport transfer, private tour, cooking class) can increase revenue per booking by 15-30% with zero marketing cost. Sent at the right moment, it's perceived as premium service, not aggressive sale. Three variants: welcome package (aperitif + wine bottle), practical services (transfer + tour), cultural experiences (cooking class, tasting).

When to send

When to send: 24 hours after check-in (guest has settled), or in response to questions about the area. Never before check-in (looks like commercial intrusiveness).

3 ready-to-copy templates

Three tone variants. Pick the closest match to your style, or use them as a baseline to personalise.

Placeholders like {{guest_name}} are intentionally left visible — replace them with your data before sending.

1Welcome package

Hi {{guest_name}}, hope you're settling in well at {{apartment_name}} 🏠

Wanted to propose two small extras to enrich your stay, completely optional:

🍷 LOCAL WINE BOTTLE - €15
{{local_wine_name}}, a bottle of {{wine_type}} from a small local winery ({{winery_name}}). I leave it in the kitchen with two glasses. A small homemade treat.

🧀 LOCAL APERITIF KIT - €25
Local cured meats + cheese board ({{specific_products}}) for 2 people. I prepare it and leave it in the fridge by 12:00 PM on {{day}}. Ideal for first home aperitif before going out for dinner.

☕ TYPICAL BREAKFAST KIT - €18
{{typical_breakfast_description}} for 2 people, left in kitchen by 8:00 AM each morning of next {{number_days}} days.

All cash payment on delivery or via Airbnb resolution. No commitment if not interested — the stay stays the same, was just an idea to make it special.

Let me know if interested, just a 'yes' or 'no' no problem.

2Practical services (transfer + tour)

Hi {{guest_name}}, some practical services in case you might need them — all optional.

🚕 AIRPORT/STATION TRANSFER - €{{transfer_price}}
Private taxi (clean car, driver speaking {{driver_languages}}) for check-out or airport. Fixed price, no surprises, I can book it. Time: convenient to avoid the stress of finding taxi at last minute.

🗺️ PRIVATE TOUR {{city}} - €{{tour_price}}/person (3-4 hours)
Local certified guide, customized route based on your interests (history, food, art). We work with {{guide_name}}, a reliable person I've known for {{collaboration_years}} years. Excellent to orient yourself in first days.

🚲 BIKE/E-BIKE RENTAL - €{{bike_price}}/day
Quality bikes, helmet included, recommended route map. They bring them directly to the apartment.

Which do you need? Or just additional info no commitment. I can book and manage for you, pay everything directly to provider (no commissions for me).

3Cultural experiences

Hi {{guest_name}}, some local experience ideas we organize for guests — maybe you're curious.

🍝 COOKING CLASS IN {{city_name}} - €{{cooking_price}}/person (3 hours)
Italian cuisine lesson with local chef, small group (max 6 people). You cook fresh pasta + classic sauce + dessert. You eat together at the end. Held on {{cooking_day}} at {{cooking_time}}. We work with {{chef_name}}, wonderful person.

🍷 WINE TASTING (local winery) - €{{tasting_price}}/person
5-wine tasting from a small winery ({{winery_name}}, organic, family-run). Vineyard + cellar visit + tasting. Held afternoons of {{tasting_days}}. Driven there and back (I drive or organize transport).

🎨 PRIVATE VISIT {{museum_or_special_place}} - €{{visit_price}}/person
Access before public opening, specialized guide, 90 min visit. Experience you can't book solo. Available {{availability}}.

These are truly curated experiences, not 'tourist package' offers. I work with people I know personally for years.

Curious? Tell me more about a specific one if you want.

Practical tips

  • 1Never sell upsell before check-in — looks like aggressive promotion. 24-48 hours after arrival is the right moment: guest is settled and trusts.
  • 2Always mention 'optional, no commitment'. Reduces pressure feeling and paradoxically improves conversion rate.
  • 3For upsells, work ONLY with providers you personally trust. A disappointing cooking class becomes a negative review for you (not the provider). Trust is the main capital of upsell.

Frequently asked questions

How many guests buy upsells?+

Average rate for well-structured upsell: 15-25% of guests accept at least one proposal. Aperitif/breakfast: 30-40% (low ticket, appreciated). Tour/cooking class: 8-15% (high ticket). Combine low and high tickets to cover various profiles.

Should I declare upsell margin to Airbnb?+

No, upsells are outside the Airbnb platform (extra services delivered directly). Only: payment happens via your channels (PayPal, cash, invoice), Airbnb doesn't intermediate. Maintain separate fiscal documentation.

How much do I realistically earn with upsells?+

On 100 bookings of 4-night average, with well-structured upsell: 20-25 guests accept (€20-50/upsell), extra annual revenue ~€500-1,500 per apartment. For 5+ apartments, can become significant income channel (€3,000-8,000/year).

Want to automate the non-template replies too?

Verto AI handles guest conversations for you, in 25+ languages.

Templates cover predictable cases. For everything else — unexpected questions, photo attachments, voice notes, different languages — Verto AI replies on its own, understands context, and keeps the tone you set.