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WhatsApp template: post-stay review request

Airbnb reviews are the #1 trust signal for new guests, and natural review rate average is 30-40%. A well-crafted request message raises it to 60-70%, without being annoying. Three variants: light (simple thanks + invite), with private feedback first (for guests who had issues), with incentive for next stay.

When to send

When to send: 24-48 hours after check-out. Never same day (guest is traveling) nor after 1 week (experience faded). Sweet spot is day+1 afternoon or day+2 morning.

3 ready-to-copy templates

Three tone variants. Pick the closest match to your style, or use them as a baseline to personalise.

Placeholders like {{guest_name}} are intentionally left visible — replace them with your data before sending.

1Light

Hi {{guest_name}}, hope the return trip went well and {{city}} left good memories.

It was a pleasure having you as a guest at {{apartment_name}}.

If the stay was as you hoped, a review on Airbnb helps me enormously — I'm an independent host and every honest review supports my work. No pressure: even a short comment is valuable.

Thanks again, and best wishes for your next travels!

2With private feedback first

Hi {{guest_name}}, writing to close out your stay at {{apartment_name}}.

Before asking for an Airbnb review, one important thing: was there anything that didn't go as you expected? Even small details you'd like to flag privately (so I can improve for next guests)?

I'd really appreciate direct feedback on what struck you (positive or negative). It helps me calibrate the apartment.

After your private feedback, if you feel the stay was worth it, a public review on Airbnb supports me a lot.

Thanks for the transparency, it's valuable to me.

3With future stay incentive

Hi {{guest_name}}, hope the return to {{home_city}} was calm.

It was a pleasure having you as a guest. I'd love for you to come back: if you decide to revisit {{city}} in the future, I have a small gift:

🎁 -10% on your next direct booking (skipping Airbnb commissions). Write to {{your_email}} mentioning your name — I'll reply personally.

Meanwhile, if the stay was as you hoped, a review on Airbnb is the best way to support my work as an independent host. Only if you truly feel it deserves it.

Thanks, talk soon!

Practical tips

  • 1Never ask for '5 stars'. It's against Airbnb policy and the guest perceives it as pressure. Ask for 'an honest review' or 'a comment' — most will spontaneously choose 5 if happy.
  • 2The 'private feedback first' message is most powerful for guests who had minor issues. Seeing you ask for feedback demonstrates quality — and zeroes the risk of negative review.
  • 3For the incentive message, the 'skipping Airbnb commissions' idea works psychologically because it conveys deal-getting. Even if net price is similar for you.

Frequently asked questions

Can I message guests who don't leave a review to remind them?+

Yes, once, after 7 days from check-out. Neutral tone: 'Hi {{name}}, if you have a minute, a review of the stay helps a lot. No obligations'. Never push beyond — comes across as intrusive.

What if guest had an issue and I don't know if they'll leave a good review?+

Use the 'with private feedback first' template. Create a channel where they can vent frustration in chat — many cool it down there instead of posting negative reviews. If they had a real issue you handled poorly, consider not soliciting the review — better none than negative.

Do public reviews weigh more than I imagine?+

Yes, a lot. From 200 listings analyzed: each additional review (beyond the 30th) increases booking rate by 0.8%. From 0 to 30 reviews the effect is even stronger (Airbnb ranking visibility). Investing 5 minutes for review template is one of the highest marketing ROIs.

Want to automate the non-template replies too?

Verto AI handles guest conversations for you, in 25+ languages.

Templates cover predictable cases. For everything else — unexpected questions, photo attachments, voice notes, different languages — Verto AI replies on its own, understands context, and keeps the tone you set.